Businesses are finding that integrating direct mail into their marketing automation is creating the edge needed for them to stand out from the crowd and connect with consumers on a higher level.

An Ordering Portal can be an exceptional tool when it comes to managing and ordering business cards if you have multiple employees, locations, and even multiple businesses.

These business sign design tips will help you easily design eye-catching business signs that successfully bring more people to your business.

Businesses in every industry have discovered that implementing direct mail campaigns into their marketing strategy has helped them grow their business tremendously. And we have put together some effective direct mail campaign ideas that will help you generate new leads, nurture existing ones, and strengthen your current customer relationships.

Paper passes through the printing press where ink is delivered, then immediately exposed to UV light, which then causes the ink to instantly dry. Because of this, the ink does not have the opportunity to seep or spread, resulting in sharper images and text. But the benefits of printing with UV don’t stop there.

Although the file format is reliable, PDF files can still be problematic. Here are some of the most common PDF mistakes and errors to watch for when preparing files for print and how to troubleshoot them.

We’re so used to seeing them, we really don’t give them a second thought. Although window clings might seem like stickers, they are actually different. In fact, a window cling does not include any adhesive like a car bumper sticker would. Instead, custom window clings are designed to easily to remove or swap out. But how are window clings created?

There are several elements to consider when designing for print. Between the design itself, the final touches and even the paper type, you’ll have your hands full trying get everything just right. One other crucial element when setting up your design is the color mode.

When a website visitor leaves your site, it doesn’t mean you have to say goodbye forever. Send them something tangible to engage with and bring them back to your site wanting more!

With multiple pages it can be easy to get lost in the catalog design process which is why we put together some helpful catalog design tips and catalog design inspiration so you can optimize the design of your catalog for better results.

With advanced mailing capabilities, like Proximity Mailing, you can now target individuals who surround your ideal customers’ residences. And businesses are finding that when they take advantage of Proximity Mailing, they are bringing in more traffic and gaining more customers.

You can produce marketing materials that are targeted towards individual consumers, increasing response rate and overall ROI. Not all customers are the same, and with Variable Data advertising you can target the individual needs of a unique set of consumers.

The hierarchy of a poster’s information can be developed through a varying number of design elements depending on who you ask, but we've highlighted three that we think are the most important to remember in poster design.

Understanding what commercial printing has to offers now, where it began and what it’s advancing into, will help you better understand your options.

Good packaging can make last-minute shoppers of the best of us. A raised print that glides under the touch, clear information that speaks to the buyer. Crisp lines and clever wording. Product packaging is both the first step and the last resort to making would-be buyers your next customers.

Is mail still relevant in a world of emails? Actually more so! Did you know that at least 40% of Americans look forward to checking their mailbox? Physical mail still holds its own thanks to the nostalgic draw of mail – but there’s more to it than that! Kingston Printing is here to explain how to use direct mail marketing to reach a larger audience and to receive a higher ROI.

Not sure which printing technique you should choose or which will be the cheaper option? Let’s breakdown the difference between offset and digital printing and figure out which option is more economical for your print needs

To many business owners, the ability to reach thousands of households or businesses in a specific region with an important offer or message is very enticing. But when it comes to actually creating your messaging and design to fit Every Door Direct Mail’s standards, the challenge can be overwhelming.

Printers will often use a thin, extremely sharp blade made from steel that has been shaped into one of many unique patterns; “die-cutting” is the term we use when referring to using this die to cut types of paper into those shapes and patterns.

Prepress, which is sometimes known as premedia, is exactly what it sounds like: all of the processes that occur before a job is sent for printing and finishing, including design, preflighting and proofing.