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Variable Data Printing

Variable Printing for Affordable, Personalized, and Effective Marketing!

What is Variable Data Printing?

Variable data printing (VDP) is a digital printing option that allows you to create marketing materials such as postcards, business cards or multi-page catalogs that are customized for your recipients to receive a more personalized direct mail piece.

VDP digital printing offers flexibility of design during its press run, that allows text, graphics and redeemable barcodes within each individual printed piece to become interchangeable as needed.

With the ability to communicate on a unique level that is custom tailored for your consumers, variable data printing empowers your marketing campaign and gives your recipients a more impactful experience.

Variable Data 

Personalized Print

Send direct mail that is specific to each individual recipient for a more personal printed marketing experience.

Faster Turnaround

Speed up your marketing process by streamlining your orders through one vendor that provides print, VDP solutions, and mailing.

Track Responses

Identify which customers respond to your promotions while tracking numbers and percentage of redeemed offers.

Improved Marketing

With measurable results and the power of personalization, your marketing campaign becomes more impactful.

How Does VDP Work?

Variable data printing works by utilizing a mailing list, spreadsheet, database, or your company’s native files and creates custom content including names, images, addresses, barcodes, colors, and more to be changed from one printed piece to the next without ever having to stop the printing process. And, because variable data printing can harness data, it can even tailor images and messages to reflect each recipients’ interests and demographic.

VDP primarily works by improving your direct mail marketing strategy, as it is more powerful through personalization. You can produce materials that are targeted towards your individual recipients, increase and track response rate and your overall ROI.

Request a free quote today!

Have questions?

Available from 8AM to 6PM EST, our team is here to help.

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