Identifying the perfect targeted audience for your direct mail campaign can be challenging. But we boil it down into 5 easy steps so you can achieve targeted direct mailing success.

When you target the right audience, you enhance the effectiveness of your direct mail campaign while saving valuable dollars in the process. Explore how targeted direct mail marketing is your secret solution to overcoming increasing prices and increasing your sales.

If you cut your marketing budget, you lose the opportunity to gain more customers, gain repeat customers, build strong brand recall, stand out amongst your competition, and essentially grow your business. In other words, cutting your marketing costs could lead to closing your doors.

Whether you’re new to catalog marketing or just updating your approach, learn how to develop the perfect catalog marketing strategy with this ultimate guide. We take you step by step through the various phases of planning, designing, creating, and reviewing your catalog campaign so you can maximize its benefits to your bottom line.

Direct mail is a powerful tool for marketers seeking to enhance brand recall. Its physical nature, personalization capabilities, and effect on memory give it an advantage in the crowded marketing landscape.

Joe was the father of our CEO, grandfather of our IT and Estimating Managers, and an amazing and kind leader who has helped pave the path for what Kingston is and continues to become.

Find out why consistent branding is crucial and how a Web-to-Print Portal can help you achieve it with ease while saving you time and money and increasing your revenue.

All businesses, including new and small businesses, can create cheap catalogs with these budget-friendly tips on creating, printing, and mailing catalogs so they can gain the many advantages of catalog marketing without spending a fortune.

Discover what a Web-to-Print Portal is and its benefits, including consistent branding, saved time and money, and increase revenue. Plus, find out how you can streamline your marketing thanks to its workflow automation.

When it comes to catalog printing costs, several factors most strongly influence the price. These key factors have varying degrees of influence on the end price. By taking a closer look at these factors, you can better understand how much catalog printing and mailing could cost you.

From increasing sales and customer loyalty to building strong brand awareness and attracting new customers, here is why catalogs work.

Both inbound and outbound marketing reach and engage with potential customers. However, the approach is different. Let's look at the importance of both inbound and outbound marketing, discover why you should focus on more than just one, and how you can integrate the two for better results.

Explore the pros and cons of using a Print RFP and check out an alternative that can help streamline your processes and ultimately generate more revenue.

Find out what exactly direct marketing is, what the advantages are to using it, and how you can get started on a successful direct marketing campaign.

To help you choose the perfect direct mail size and format, we’ve included everything you need to know on the many direct mail sizes and options that are available so you can take advantage of the best one for your goals and budget.

There is a lot that goes into finding the best trade show printing company, so let's take a look at a few things you should look for when looking for a company to print your trade show materials.

Find out how to create event brochure content and get inspired by examples of event brochure designs related to the event you’re planning.

Brochures for cultural events require some planning and time to create an eye-catching design. Whether you’re planning to host a cultural event or helping with a design, use the following examples, and tips to ease the process of creating your cultural event brochure.

Whether you’re planning to host a music, art, film, wine, or food festival, or looking for inspiration to help with a design, we've got examples, templates and tips that will help you create an effective festival brochure.

No minimum postcard marketing is possible with direct mail services like Postcard Commingling which allows marketers to mail in smaller quantities (as few as 1 mail piece) to more targeted audiences without the crazy expenses.