Efficiently managing your marketing materials becomes even more important to ensure smooth operations when you have many employees or several locations. Not to mention, as your business starts growing, marketing collateral begins to pile up as new ideas start flowing. This growth is tremendous but can be hectic to manage.

What if there was an easier way that saved you time and money?

A marketing collateral management platform, like a Print Portal, can help you manage and order marketing materials faster, cheaper, and more efficiently.

Marketing Collateral Management with Print Portals

Marketing collateral management platforms, such as Print Portals or Marketing Portals, are custom-built from the ground-up online storefronts, allowing you to manage and control all marketing materials from one central hub. They provide design tools to personalize materials, allowing your team to order the materials they need independently while ensuring consistent branding.

Imagine every marketing asset your company uses, such as business cards, banners, PDFs, postcards, and promotional items, are located within one simple interface for you and your team to order easily within seconds. Now imagine never worrying about inconsistent branding, wasted time locating design files, and wasted money ordering materials some employees or locations don't need. All this and more can be accomplished using a Print Portal for all your marketing collateral management needs.

How Can a Print Portal Help with Marketing Collateral Management?

A Print Portal can streamline marketing collateral management by centralizing and simplifying the entire process. Through a custom-built, private, online platform, companies can store, access, personalize, and manage their marketing materials in one place while ensuring brand consistency across all assets.

Why is a Print Portal beneficial for managing marketing materials?

For companies who regularly use marketing materials or have multiple employees or even locations, it's essential to streamline the management process so you aren't wasting time and money. For example, if new employees need business cards, they may need to contact the marketing team. The marketing team then needs to create a design that includes the employee's contact information and place an order. Or, if an employee is attending a tradeshow and needs a banner, flyers, and branded apparel, the employee needs to locate design files, find a printer, and place an order. This is a waste of time and can result in typos, branding inconsistencies, delays, and other errors.

Here are a few benefits of Print Portals when it comes to managing marketing materials:

Centralized Access to Marketing Collateral

A Print Portal stores all marketing collateral in one place, allowing your team members to quickly find, personalize (if needed), and order the branded materials they need.

Marketing collateral that can be stored within your Print Portal include:

Printed Materials: business cards, pocket folders, letterhead, posters, business signage, etc.

Direct Mail Items: catalogs, postcards, mailing lists, brochures, envelopes, etc.

Promotional Products: apparel, drinkware, tote bags, giveaways, etc.

Digital Assets: logo assets, PDF documents, digital ad assets, etc.

In addition, when you need to update, add, or remove assets, you can easily do so from one place, ensuring every employee always has access to the most up-to-date marketing materials.

Easy User Management

When you have multiple employees or locations, it's tricky to keep track of who is using certain materials, how many materials someone is using, and whether they are using the right materials that follow your brand guidelines. Not to mention, logo files may be stored in one folder, business card templates in another, and all marketing assets are scattered across different folders, becoming lost and time-consuming for each employee to locate.

With the user management aspect of a Print Portal, you can control access to every marketing asset, view inventory levels, track spending by locations or departments, view previous orders, and approve pending orders before they get produced.

You control who can access your company's Print Portal. As your company grows, you can easily scale who has access and allow supervisors to gain control access as well. Several capabilities that allow you to have the control you need include:

• Limit access to products based on company needs and by employee roles
• Set manager approval requirements on specific products or quantities
• Restrict new hires or departments from placing orders based on credentials
• Gain access to monthly volume reports
• Track when orders are placed, who is ordering what, and when orders are completed

Brand Consistency

When creating a catalog, it's important to begin with the end goal in mind. Before you begin designing it, decide what purpose your catalog will serve for your audience.

You approve every design, material, and template available within your Print Portal, and employees cannot modify or change them.

Even if a design requires personalization, such as contact information on a business card or a location-specific image on a postcard, everything from the font, placement, colors, and other design elements remains consistent and aligns with your brand guidelines. This ensures a cohesive and professional look across all marketing materials, no matter what employee, department, or location is ordering them.

Time & Cost Savings

With pre-approved designs and product specifications in place, you can reduce design costs and branding errors that require a reprint. In addition, employees can order only the quantities they need, thus preventing wasted money on overstock.

When it comes to time savings, streamlined processes through a Print Portal, such as instant proofing, easy reordering, and quick access to marketing collateral, reduce the time spent managing materials, allowing you and your marketing team to focus on more important initiatives.

Scalability & Flexibility

Managing marketing materials is hard when you have many employees, departments, and locations. You must keep up with each department's needs, each location's specific messaging, and each employee's material needs. Not to mention, when you add new marketing assets, update your branding, or update designs, you need to distribute them across your company and ensure everyone is using the most up-to-date materials.

With a Print Portal in place, managing marketing collateral is easily scalable and flexible. For new assets, all you have to do is add the product to your Print Portal, and for edits to a current design, all you have to do is update the design associated with that specific marketing asset. From there, employees can only access the newest, most up-to-date materials. In addition, as your business grows and you hire new employees, you can quickly give them access to your Print Portal so they can begin accessing and ordering your branded assets independently.

Managing marketing materials for many employees is easily achievable and beneficial when you utilize a custom-built online Print Portal. Print Portals allow you to take complete control of your branded marketing materials effortlessly. If you're interested in the time and cost-saving benefits of a Print Portal when it comes to your marketing collateral management processes, click below to learn more about these powerful solutions today.