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10 Tips for Creating Brochures for Cultural Events

How to create a brochure for cultural event

Cultural events are designed for people with related interests, lifestyles, beliefs, or values to gather and celebrate their culture. With so many individuals anticipating the next cultural event they can attend, you need a way to promote and invite the important people that will make your event what it is.

The best way to accomplish this is to take advantage of a culture brochure to share details about your event and the history and message behind the culture you're planning your event for.

Brochures for cultural events require some planning and time to create an eye-catching design. Whether you’re planning to host a cultural event or helping with a design, use the following examples and tips to ease the process of creating your cultural event brochure.

Tips for Creating a Brochure for Cultural Event

Tip 1: Outline the Basics for Your Cultural Event

To create a successful cultural event brochure, you first need to gather the information and content you will need.

Here are a few things to consider and include in your event brochure:

Cultural Tour Brochure

Who is your target audience? - Before you start designing and putting your cultural event brochure together, you need to understand who your audience is. This may include individuals within a specific community, religion, heritage, cultural group, or foundation. It could also include people with similar interests in art, books, food, music, etc.

You also need to decide whether you want to strictly target people within the culture you’re planning an event for or open your invitation to people interested in joining and supporting the culture.

When you understand who will be interested in attending your event, you’ll be able to easily create a brochure that appeals to them.

What type of culture event are you creating your brochure for? - There are 1000s of cultures and you need to make sure you include the type of culture your event is celebrating and a description within your event brochure content. If your event has its own logo, it’s also important that you include your logo and any other branded elements to let your audience know who is hosting the event.

When and where will your cultural event take place? - Include the date, time, and location of your cultural event in a clear and easy-to-find place so that your audience isn’t left feeling unsure. Consider using bold text and graphics that lead the reader’s eye to this section. If the location of your event requires specific navigation, include a map or tips on how to get to your event successfully.

Keep in mind that if your cultural event includes performers and activities, you also need to include a schedule of when and where each event takes place, so your audience is fully prepared.

Chinese New Year Brochure

How can people participate in your cultural event? - Depending on the type of cultural event you’re planning for, you may be expecting a small or wide audience. No matter the size of your cultural event, you need to include guidelines for participating. For example, do attendees need to register online, or purchase food or drink tickets upon entry? Highlight all details needed for participation and details on how one can participate.

Why is your cultural event important? - Is the purpose of your event to inform others about your culture, start a movement, raise money for a cause, or have people come together to celebrate? Include a few details about the cause of your cultural event and any other information that can provide insight for potential attendees.

Having a clear vision of the purpose of your event will also help you in the design process. Not only should the event brochure design appeal to your audience, but it should also reflect the purpose of your cultural event.

Tip 2: Choose the Right Layout for Your Cultural Event Brochure

The type of brochure you choose will determine how you can lay out your cultural event brochure content.

If your cultural event takes place across multiple days or requires a brochure that shares a lot of details, you should select a larger brochure with more folds so that there is more space and several panels for you to display your content. For example, if you’re planning a multi-day cultural event with several performers and activities, then a 5.5x8.5 trifold brochure would be too small. You would instead want to choose a larger size like a 9x12 trifold.

The half-fold, trifold, double-parallel, and half-trifold brochures are commonly used and include layouts that are visually appealing and suitable for cultural events. There are a variety of other brochure styles to choose from and we’ve included an image below depicting the 9 standard types of brochures so you can get an idea of how you can lay out your event brochure content. 

Brochure Folding Types

Tip 3: Use a Cultural Event Brochure Template

When designing a cultural event brochure, using a design template is the best way to easily prepare your design so that it is ready to print for distribution.

Designers use templates because when designing materials for print, there are special details that need to be considered. These include laying out the event brochure content in the correct size and with the correct bleed and margin space.

Brochure Template

For margin space, it is recommended that you place all text and design elements that you want fully visible at least 1/8 of an inch in from the edge of the page. This will create a blank area to nicely frame your content and it will prevent any elements from being lost during the trimming process.

When referring to bleed, it is recommended that all background colors, images, and design elements that you want on the very edge of the page be extended 1/8 of an inch out from the actual size of your brochure. This will ensure that there are no thin white markings on the edge of your brochure after it is trimmed to sized.

Brochure templates have these parameters in place so that all you have to do is follow the guidelines and if you ask your printer, they’ll be able to provide you with a free one.

Tip 4: Create a Portfolio of Images and Design Elements You Can Use

Well thought out and compelling imagery will paint a picture of what your culture stands for and what its event has to offer. Gather images that are related to the event, reflect who your audience is, and images that tell a story of what the culture supports.

Mardi Gras Event Brochure

For example, include images of people within the culture demonstrating practices they believe in, art that illustrates the culture’s message, or food that will be served at the event that celebrates the culture’s dishes.

Use the culture event brochures in this article as inspiration of how you can include imagery within your brochure.

Remember, you don’t have to use photographs. Graphics are also a great way to illustrate what your cultural event is celebrating. For example, in this brochure promoting a Mardi Gras parade, the designer used strictly graphics rather than photos to successfully set the mood and excitement that comes along with this cultural event.

Tip 5: Create an Eye-Catching Cover for Your Brochure

Cultural Festival Brochure

The cover of your event brochure needs to be eye-catching and include design features that get people interested in wanting to unfold your brochure to learn more.

In addition to enticing design features, the cover needs to include your logo, foundation or group name, the event name, and any other information that will intrigue people to open your brochure.

For example, take a look at this brochure promoting a festival to celebrate the culture in Thailand. The cover includes bright colors that catch the attention of viewers, a beautiful image, and a headline describing the type of cultural event. The use of arrows pointing to the next page adds an additional touch to intriguing the audience to turn to the next panel to find out when and where they can join in on the festivities.

Tip 6: Lay Everything Else Out Fluidly

When putting the rest of your cultural event brochure design together, you need to lay everything out fluidly and in a way that successfully showcases what your event has to offer.

Cinco De Mayo Brochure

Every section, header, image, and design element, needs to be organized and placed in an easy-to-read manner that flows from one panel to the next.

For example, if you include a map with directions you may want to include information about visitor facilities on the same panel. Your pricing information should be near your contact information, and your event schedule should be near or included within your list of performers or activities.

Use this Cinco De Mayo event brochure for design guidance. The designer is using a double parallel fold brochure and did a great job designing a brochure cover that creates interest. Once the viewer opens the brochure, they are immediately introduced to when and where the event will take place. This panel even includes contact information so that the brochure recipient can easily get in touch if they have any questions about the location or time. Every panel is connected using the same border to direct the eye to each following panel.

Tip 7: Share Information About What Makes Your Culture Special

Cultural Event Brochure for Arts

Create a brief section that highlights the history and purpose of your culture within your event brochure.

This will help create a connection with others who share the same culture and introduce it to those who may want to join or support it.

The information in this section could include an overview of how your culture came to be and what it stands for. If your event includes a performer or guest speaker, consider including a quick cultural biography as it pertains to the individual or group.

Tip 8: Create Balance Between Images and Text

It’s important that you use a proper image-to-text ratio when designing your cultural event brochure. Too many images or too much text will create confusion.

Cultural Food Festival Brochure

Images are the first thing viewers will notice and while they are incredibly important to include within your design, when you have too many images against a small amount of text, your brochure’s message can be lost in translation. In contrast, if you have very few images and paragraphs of text, chances are your audience will not read your entire brochure, resulting in them missing vital information on what your cultural event is for or even how to attend.

Keep headers, bullet points, and descriptions short, providing your audience with only the necessary information. If you need to go into great detail about something specific, consider including a QR code that directs your readers to a web page to learn more. When placing imagery within your event brochure design, select only the ones that make sense and place them where they complement the message you’re delivering.

For example, look at this Indian food festival brochure. The images and text are placed strategically throughout to create balance and breaks within the content. Not only does the designer use images to add interest to the brochure, but they also place the images in areas that add emphasis to the copy of the brochure.

Tip 9: Choose a Color Palette That Reflects Your Culture

Cultural Diversity Brochure

The colors you choose for your cultural event brochure need to align with the culture's message, beliefs, and theme.

Gathering and connecting with others to celebrate the same culture or learn more about the culture is what cultural events are all about. You want to select colors that reflect the message and beliefs that make the culture unique.

The cultural event brochure design above is a great example you can use for inspiration. The designer did a perfect job painting a picture of the message behind this cultural diversity event. Through the use of all the colors in the rainbow, this no fold brochure illustrates the vibe of bringing different cultures together to celebrate. On top of this, the design includes light-colored text to make the headline pop against the darker background.

Tip 10: Choose the Right Cultural Event Brochure Printer

Cultural Event Brochure - Double Parallel

Once you have your cultural event brochure design completed, you’re ready to find a printer to bring your brochure to life.

When looking for a company to print your event brochure, search for one that offers fast turnarounds, design services, a variety of cultural event brochure options—including folds, paper options, sizes, and finishes—and a dedicated customer service team who can advise you in creating a cultural event brochure that meets your goals and budget.

At Kingston Printing, we provide all of this and more! If you’re ready to bring your cultural event brochure to life, visit our custom quote page to request your free quote today.

Get A Quote For Your Cultural Event Brochures Now!

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