A corporate event could include a conference, a product launch, a trade show, board meeting or shareholder meeting, a webinar, or an event to celebrate a company milestone.
No matter what type of corporate event you’re planning, you need an effective corporate event brochure.
Luckily, we’ve got tips on how to create the perfect brochure for your corporate event, examples that will inspire you, and templates that will make the entire design and printing process easier.
Tips for Creating a Corporate Event Brochure
Tip 1: Outline Your Corporate Event Brochure Content
No matter what type of corporate event you’re hosting or planning for, you need to outline all the details and information that you need to include within your event brochure, so you don’t leave anything out.
Here are some things to consider including in your corporate event brochure:
Corporate event name and description – What is your corporate event for? Are you celebrating a company anniversary, hosting a conference, promoting a product launch, celebrating a company achievement, or attending a trade show? Include details on what your event is and why it’s taking place.
Date, time, and location of your corporate event – If your event requires your audience to physically attend or login into a virtual meeting, you need to include the date, time, and location it takes place within your corporate event brochure.
Company logo – If you don’t include your logo or company name, then your audience won’t know who is hosting the event. Make sure to include your logo and company name on at least the front panel of your event brochure design.
Company details – What industry is your company in, what types of products or services do you offer, what problems can your company solve, and what will your audience gain if they attend your event? Include a description of who your company is, what it does, and what your event attendees can expect.
Details on how to register – Do your interested attendees need to visit your website to sign up to attend? Or do they need to call or email you to register for your corporate event? Include clear details on how to attend your event. If your audience needs to visit your website to register, it’s a good idea to include a QR code so it’s easy for them to navigate to your sign-up form.
Speaker introductions – Do you have special speakers speaking at your conference or online seminar? Include their names, an image, their job title, and a brief description of what they will speak about.
Timetable – Some corporate events are multi-day conferences or have a variety of speakers who will be discussing specific topics. If your corporate event has several things going on, make sure to include a timetable or itinerary with scheduled speeches, workshops, and more so that your event attendees don’t miss a single thing.
Contact information – Never forget your contact information. Include a phone number, email address, social media handle, and website URL in an easy to find place within your corporate event brochure so that your audience can easily contact you if needed.
Tip 2: Select the Right Brochure for Your Corporate Event
With many different types of brochures to choose from, you need to make sure you choose the right fold and size for your corporate event.
If your corporate event requires you to include a lot of details within your brochure, then you need to select a larger brochure size and potentially one with more folds or panels. For example, if you have several sections of information to include, long paragraphs, or large images that need to stand out, then a 5.5” x 8.5” trifold brochure would be too small and an 8.5” x 11” half fold may not provide you with enough panels to break up your event brochure content effectively. If this is the case, then you can opt to increase the size to an 8.5” x 14” or 11” x 17” brochure. You can also increase the number of folds by selecting a different type of brochure like a roll fold or double parallel brochure which would give you a totally of 8 panels.
Z-fold and trifold brochures are the most common types of brochures that we see for corporate events, but below is an image of all 9 types of brochures you can choose from to get an idea of how your corporate event brochure content could be presented:
Tip 3: Take Advantage of a Corporate Event Brochure Template
Taking advantage of a corporate event brochure template allows you to easily prepare your design to be successfully printed. By using a template, it ensures that your event brochure design is created in the right size, has the right bleed, and the right margin space.
Margin is the area where it’s ideal to not place any text, images, or other design elements that you want to have seen. It’s recommended that you keep these elements at least 1/8” away from the edge of the page and brochure folds. This will ensure that nothing is lost in the trimming process, and it provides a nice blank area to frame your most important event brochure content details.
Bleed is the extra space where your background colors, patterns, and other elements that run off the page should extend to. This area should include at least an extra 1/8” out from the edge of the page. This will ensure that when your corporate event brochures are printed and trimmed to size, there are no white marks on the paper's edge.
Brochure templates have these parameters in place so that all you have to do is follow the guidelines and if you ask your printer, they’ll be able to provide you with a free one.
Tip 4: Lay Out Your Corporate Event Brochure Design
After you have chosen the right type of brochure for your corporate event, it’s time to lay out your event brochure content. Make sure your content is laid out in a way where each design element, image, and text are balanced and flow cohesively from one panel to the next.
When designing the cover, or front panel, of your corporate event brochure, it’s important that you include your logo and corporate event type (conference, seminar, workshop, product launch, etc.). From there you need to figure out what other details should be included on the cover. For example, should the date, time, and contact information be displayed on the cover of your corporate event brochure or on a panel of its own?
Next, you need to place the text, images, and other design elements in a complementing, easy-to-read way on each of the other panels. For example, your itinerary should be near details about your guest speakers.
Use this corporate event brochure for an example of how your event brochure content could be displayed. The designer not only did a great job with their use of color, contrast, and imagery, but they also made sure to include the contact information panel near the panel with the date, time, and location. This placement makes it easy for potential attendees to contact the brand in case they have any questions about the location, registration, etc.
Tip 5: Use Imagery Within Your Corporate Event Brochure
Whether you’re planning for an investment forum, a celebration to acknowledge a company milestone, a corporate sponsorship event, or a seminar, including imagery such as photographs or graphics, will bring your event brochure design to life.
Adding images of your team, images that represent your achievements and goals, or images of guest speakers will help your audience connect more with your corporate event.
Keep in mind that while people connect more with photos of other people, you can also create visuals through the use of graphics to make your brochure appealing. For example, if you have statistics or data to share with your potential event attendees, you can display this information through a visual-heavy infographic.
Try using images as backgrounds, a single image on a brochure panel, or place images within frames as seen in the corporate event brochure design which displays images of guest speakers within round frames.
Tip 6: Consider the Text-to-Image Ratio Carefully
While images are so important for any type of event brochure, you need to make sure that you’re not using too many images and you need to make sure your imagery and text are balanced throughout your entire corporate event brochure design.
Keep paragraphs, bullet points, and other descriptions short and straight to the point when typing out the copy of your corporate event brochure. If something needs to be typed out in detail, consider laying it out on a separate panel of its own or adding in a QR code to direct readers to learn more.
For imagery, make sure to not place images too close to the text and make sure everything is broken up and dispersed in a balanced way. For example, you could include images on every other panel with text-heavy panels in between.
Use this corporate event brochure for an example of what your brochure design could look like. The designer uses an image as the background. However, to separate the text from the image, they used transparent color blocks to make the heading easy to read. This approach allows the imagery to pop without being overwhelming and making the text hard to read.
Tip 7: Use Color and Contrast to Make Your Corporate Event Brochure Stand Out
Every eye-catching design consists of high-contrast and colors that stand out.
First, choose a color palette that aligns with your brand. For example, if your colors are green and blue, use these colors throughout your entire corporate event brochure design.
Second, disperse these colors in a unique and balanced way that grabs the readers’ attention. For instance, in this corporate event brochure example, the brand’s colors are purple, navy blue, and bluish grey. So, the designer chose to use navy blue in the background, bluish grey as an accent and purple to highlight important text.
Third, to make sure your corporate event brochure design has high-contrast, always make sure light text is on dark backgrounds and dark text is on light backgrounds. This will make everything stand out and make the important details you share with your audience easy to read.
Tip 8: Never Forget Your Brand
Corporate events differ from the average event. Corporate events are about the company and your brand. Because of this, your corporate event brochure needs to align with your company’s identity
The color palette, typeface, logo, tone, and style all need to be consistent with who your company is.
Your company’s logo and name should at least be on the front panel of your brochure and everything else needs to be consistent with the message your brand delivers.
Even if your event is an in-house event, make sure to stay on brand. For example, look at this corporate event design. From the colors and imagery to the logo and typeface, the entire brochure reflects who this company is.
Tip 9: Add an Intriguing Call to Action
A call to action, or CTA, is a term that refers to the next step you want your audience to take and it’s an incredibly important component that you need to include within your corporate event brochure.
A good call to action will intrigue and attract your brochure recipients to take the next step you are asking them to take. And whether you’re asking your audience to sign up for a seminar, attend your conference, or buy your new product, you need to consider your CTA carefully.
For example, above was a brochure example stating that if you are to attend the promoted seminar, you will learn how to boost your productivity. The designer then included a QR code and a “register now” CTA to drive their audience to attend.
In this corporate event brochure example, the company is launching a new product and to intrigue their audience to make a purchase, they offer a discount of up to 50% off. Both brochure examples are great inspiration for how you can promote your corporate event with an effective call to action.
Tip 10: Find the Right Corporate Event Brochure Printer
After you have your corporate event brochure design and content ready to go, it’s time to get it printed.
When looking for a printer to print your corporate event brochures, you’ll want to look for a company who offers fast turnarounds, design services, a variety of brochure options—including many sizes, paper types, finishes, and folding options—and a helpful customer service team who are ready to help you get the best price for your goals.
Lucky for you, at Kingston Printing we offer all of this, plus more and we’re ready to help you with your next corporate event brochure project.
If you’re interested in printing your corporate event brochure with us, click below to get a quote today! If you have any questions, feel free to contact our experts at 785-690-7222 any time. We can’t wait to bring your corporate event brochure to life!
Get A Quote For Your Corporate Event Brochures Now!