Making your printed marketing materials stand out has never been easier with the different specialty print finishes that are available today.

But where do you start? Which finish(es) do you choose? Below are options to consider when creating your next marketing piece.

1. Spot UV

Spot UV helps to highlight certain focal points of your printed piece, making a great first impression. This process involves an additional plate that is used to overprint the varnish to certain areas of a design. With this technique you can make different parts of your design such as logos, design elements or text “pop”. Available varnishes include gloss, matte or even glitter creating texture and visual interest that really enhances your final product.


2. Die-Cutting

Die-cutting is a great technique for creating marketing materials by changing the shape of paper using a die, or cut out shape. Die-cutting the edge of your business cards, flyers and other print materials with, for example, rounded corners or cutting patterns into the surface of a page can be very impactful.

3. Varnishes

No, we’re not talking about wood here. A varnish is a lightweight liquid coating that is applied to paper to give a smooth and consistent finish. Varnishes can be glossy or matte and will not only seal your paper but also help to preserve it. This option is most commonly seen with magazines and brochures.

4. Foil Stamping

Foiling is a heat processed coating that can be added to parts of your design to add contrast – usually to the text or logo, and of course, to add shine. Silver and gold are the most common foil options, but others are available.

5. Metallic Ink

If you’re looking for a classy way to make an important impression, specialty inks like metallic ink add that special touch to print materials. The metallic finish makes logos and lettering stand out, adding focus on your message.

If you’re ready to speak with the experts at Kingston about adding specialty finishes to your printed materials, please contact us today!