Are you ready to expand your contact base? How about increasing your brand awareness, sharing your information with a much larger customer audience?
Formerly known as Alternate Postage, the USPS Mail Share program is an innovative and effective method of referral marketing. This word-of-mouth tool works much like an email forward, passing information along from the original recipient to more potential customers.
This smart “forwarding” tool will help you share news, coupons, or other important information with the customers you already have – and then with others! Business and organizations that want to spread information beyond their current customer base can use USPS Mail Share to share information with customers who can then pass it along.
When you receive mail ads – or mail in general for that matter – you’re much more likely to open a letter or read a postcard from someone you know! Direct mail campaigns using Mail Share have a powerful social component because customers are receiving your business’s information and ads from people they already know!
How does USPS Mail Share work? Postage is pre-paid by the share mail account holder. Then the account holder sends out a direct mail campaign letter that includes a postcard to be re-mailed. The postcard may be included in a letter or it may be included as a tear-off portion on a larger postcard or flyer!
This pass-along postcard includes a special barcode that will be rescanned once re-mailed. This way, the account holder only pays for the times the postcard is re-mailed, instead of paying for an estimate of how many times it will be sent out.
The exciting and efficient Intelligent Mail Barcode technology used to oversee mailing also provides rich tracking information that can be helpful when monitoring customer engagement!
Are you ready to start spreading your business news across a wider customer audience? Is your business ready for expansion? Kingston Printing can help you take advantage of the USPS Mail Share program to level up your direct mail marketing.
Learn more about relevant direct mail from our blog or contact Kingston today to get started!
