Sometimes the final product of your project doesn’t match the expectations you had for the job. It’s essential to understand how the process of printing affects the end price and the quality of your project. If you’re looking for professional results, the key is to invest in solid work during design, budgeting, and printing.
- INEXPERIENCED DESIGN LEAVES A BLOT TO BE DESIRED – Hire Designers with Experience – Look for an experienced designer who has shown good work; don’t just assume anyone with the tools can design well. What may appear professional in a program can result in poor quality production upon printing. Professionals understand the process and how it affects the presentation of your project. The low prices of inexperienced design may look tempting, but keep in mind that these low ballers often end up adding to the invoice by the end of production. Not only will it cost you just as much – if not more – but the poor quality will set you back in production schedule.
- TAKE THE ADVICE – Take the Printer’s Advice – Your printer will know what paper will best support your design, ink amount and finishes. Certain paper types will not work well with vast amounts of ink which can stress your paper or wash out your content. The printer knows how to select paper type to achieve the look you’re going for. A poorly displayed project will reflect poorly on the professional, so rest assured you’re both striving for the same success on your project; your masterpiece is his/her masterpiece.
- IF THE HUE FITS – Check and Sample – Keep in mind that the color you envision may look very different from what you anticipated once it has been printed and dried. Set a portion of your budget towards drawdowns so that you can check and sample the final color and presentation. Otherwise, people will view your work differently than you desired. You want to be sure that your final product is what you’re looking for.
- FORMAT FIRST. In the same mindset, format your files before sending them to the printer. You’re already designing it; don’t make your printers have to redesign only to wait on original copies to be able to print. Any “quick edits” to formatting before printing will not be quick; rushing to attach and print files will just cause a delay and a waste of time before pre-press.
- IT ALL MAKES CENTS – Budget Appropriately – Proper design, samples, and the expertise of professionals matter. While good quality will cost some, it will save time and money in the long run. That being said, include a portion of the budget for any added costs. One way to reduce these added costs is to request quotes not only at the beginning of the project, but to check part way through to ensure that technique and technology haven’t complicated the costs. Don’t try to save time or costs by rushing or by being cheap. You’ll save money in the long run if you do things the right way, taking the time to guarantee it is well done.
When it comes to the practical aspects of printing, insisting on a certain process or assuming an understanding of the process without professional input will only lead to disappointment. Taking shortcuts during printing, design, and budgeting will result in poor quality and wasted time and resources. Trust the professionals, like the Kingston team, who know the process and will know how to present your content with your end goal in mind. Ready to get started? Contact us today!