In today’s world, it is very rare to hear of a business without an online platform. Countless numbers of people visit websites every day and even fill up their “cart.” Unfortunately, with so much going on, too many people also leave without buying anything, never to return again.

The ability to figure out who those lost cart fillers and curious scrollers are, is allowing businesses to retarget and convert them into leads that they can build relationships and close more business with.

Without retargeting those website visitors that went astray, a lot of businesses are missing out on so many opportunities.

What is mailbox retargeting?

Online marketing is effective, but with so much going on in the cyber world, a connection between online and offline marketing is bringing in more business for companies.

Mailbox retargeting — also known as "Postcard Retargeting" or "Print Retargeting" — is a way to bridge your online marketing strategy and your proven offline direct mail strategy. By using data to identify your anonymous web traffic and turn them into leads with mailable addresses, you are able to reconnect with prospects on another level: a physical, tangible medium that elevates your brand above your competitors.

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