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Look-Alike Analysis

Reach Potential Customers Who Share Key Characteristics of Your Best Customers

Look Alike Analysis 

What is Look-Alike Analysis?

Look-Alike Analysis—also known as Look-Alike Mailing, Look-Alike Modeling, or Look-Alike Reporting—is a marketing tactic where data from your most successful customers is analyzed to determine their key characteristics. This analysis takes a unique approach to locating records of potential clientele based on your best customers. Then, it creates a mailing list or look-alike audience of consumers who match the same key attributes.

When utilizing Look-Alike Analysis, you gain access to an audience more likely to be interested in what your company offers.

How Look-Alike Analysis Works

Your Audience

We first gather and analyze your customer data to determine their shared characteristics.

Analyzing Data

We then analyze databases to find people who match or "look like" your customers.

Look-Alike Audience

A look-alike audience is then created to create a list of potential customers.

Real Results

You can then reach your new audience with direct mail and begin growing your customer base.


We use advanced systems to analyze your customer files and overlay data with demographics and more.

Ensured Privacy

With privacy regulations intact, you can ensure that your customers and potential ones' information is secure.

Integrated Marketing

Look-Alike Analysis provides comprehensive mailing lists that implement data into your campaign.

Frequently Asked Questions

To create a Look-Alike Audience, we need to analyze your current customers. These individuals represent the kinds of people who are interested in your product or service and will determine your target audience. This includes consumers with specific demographics, incomes, current life events, and other elements.

All we need to get started is a list of your customers. To ensure there is enough data to analyze, we recommend at least 1000 records for a small area, 3000 for a standard metro area, and 5000+ for a nationwide audience. There are a few other guidelines based on the marketing area you wish to reach, so please get in touch with your Look-Alike expert by filling out the form or calling 785-690-7222.

The type of customers you have is the exact type of new audience you want to reach. Why? Because if your customers are interested in your product or service, then an audience with the same key attributes as them will also be interested. That is what Look-Alike Analysis does. You can target an audience with the same demographics, incomes, interests, buying activity, and more as your best clientele.

Look-Alike Modeling saves you money by providing you access to an audience more likely to be interested in your company. By gaining this access, you can eliminate the wasted money spent on marketing to uninterested individuals.

Both Look-Alike Modeling and Propensity Mailing provide a list of predictive audiences based on an individual's likelihood to take a certain action. Look-Alike Modeling takes traits and behaviors from your ideal customers and matches them to other consumers to create a list of individuals who "look like" your customers and are likely to be interested in your product or service. Propensity Mailing uses data selection to predict a consumer's behavior, such as if they drink wine or eat at a certain restaurant.

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Available from 8AM to 6PM EST, our team is here to help.

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