The type of customers you have is the exact type of new audience you want to reach. Why? Because if your customers are interested in your product or service, then an audience with the same key attributes as them will also be interested. That is what Look-Alike Analysis does. You can target an audience with the same demographics, incomes, interests, buying activity, and more as your best clientele.

Look-Alike Modeling saves you money by providing you access to an audience more likely to be interested in your company. By gaining this access, you can eliminate the wasted money spent on marketing to uninterested individuals.

Both Look-Alike Modeling and Propensity Mailing provide a list of predictive audiences based on an individual's likelihood to take a certain action. Look-Alike Modeling takes traits and behaviors from your ideal customers and matches them to other consumers to create a list of individuals who "look like" your customers and are likely to be interested in your product or service. Propensity Mailing uses data selection to predict a consumer's behavior, such as if they drink wine or eat at a certain restaurant.