Why Printing a Newsletter is the Best Way to Engage your Consumers

By January 25, 2019 April 25th, 2019 No Comments

In a world where adult attention spans are lower than ever before, we are all looking for ways to reach and engage our consumers. Between being exposed to more than 4,000 messages each day, and spending an average of 11 hours per day watching, reading, or simply interacting with the media, when and how do you cut through the clutter?

Consider a printed newsletter the next time you want to reach and engage your consumer!

Studies have found 80% of consumers read print newsletters they receive from the companies they have formed a relationship with.

A newsletter is…

  • Multiple topics can be included in your newsletter. From upcoming events and promotions, to highlighting special projects, a newsletter is the best way to include a multitude of information for your consumers.
  • Because newsletters are issued weekly, monthly, or whenever you prefer, your audience expects updates, special announcements, and other important information on a regular basis.
  • Your consumers know that newsletters are going to require more of their attention, so they will save time to sit down, read, and absorb the information you’re sharing.

Two business associates, one on the laptop and the other reading the newspaperWhy print?

Most companies have traded in their printed newsletter for a digital version. We recommend sticking with the print version for a number of reasons.

  • Receiving letters, postcards, wedding invites are all personal and special, and we believe this goes for newsletters as well.
  • Important information is sent through mail including bills and invoices. A newsletter contains important information as well, so when you choose to mail it to your consumers, the newsletter becomes more official and reliable.
  • How many unopened messages do you have in your email? Some people are able to keep their inbox at zero, but the average worker’s inbox contains close to 200 unread emails.

Unlike email, 99% of Americans check and sort through their mail every day.

When to print

Print is best when your newsletter requires more in depth interaction and consideration. Consumers have reported that mail feels more personal, so here is when we believe it is best to print and mail:

  • When the content does not need to be read right away.

73% of US consumers said they favor direct mail over email for brand communications because they feel like they can read it at their own convenience.

  • When the information is more extensive.
    • 80% of Americans favor paper when reading information that is in-depth.
  • When your goal is to establish and engage a deeper relationship.
    • 88% of US consumers said they retain information better when the print is on paper.
  • When you want your information to stick around for future use.
    • 83% of consumers said they use print for future reference.

Next time you are getting ready to send out the newsletter, consider printing and mailing to your audience for a personal and more meaningful interaction. Contact Kingston Printing for all your printing and mailing needs.