It is naïve to say that digital marketing isn’t a powerful tool for large and small businesses. The tangible aspect of print marketing sets it apart from its digital counterpart. There are several reasons to keep print marketing in your budget as we move into an increasingly digital world. Here are just a few important reasons:
Print is Consumers’ Preferred Choice
As you recall, the Kindle was projected to be the grim reaper for physical bookstores. While the Kindle became popular as a gift, and an alternative to brick-and-mortar bookstores, the vast majority of consumers cannot replace the joy of flipping through the pages of a book or the smell of a vintage second edition copy. The same could be said for newspapers. According to a report from Freeport Press, “people read more physical newspapers and magazines than digital ones.” Nearly 55% of respondents said that they hadn’t read a single digital magazine in the past month, while 41% claimed they had read between one to two print magazines.
Print Marketing Has Fewer Restrictions
A printed advertisement can utilize senses beyond just sound and sight, like how magazines can include perfume samples. Using tactile ads is a meaningful way to make sure people remember your brand. Not to mention, handing a potential client a high-quality, professionally designed printed marketing piece is extremely impactful.
You’ll Reach New Audiences
Even if you don’t realize it, you’re exposed to print advertising all the time. That branded magazine or pamphlet at the doctor’s office is an indirect way to get your attention and notice the message being presented before you. Print ads can help you reach your audience in locations that digital marketing can’t reach as often.
Print Ads Cultivate an Emotional Response
Digital marketing being everywhere, is its pro and its con. As a result, people are more likely to tune out digital ads. A study carried out by the U.S. Postal Service Office of Inspector General and Temple University noted something just as important, however. People are more likely to have an emotional response to print marketing, as they spend more time with it than a digital ad. While digital ads captured attention quickly, people spent more time looking at printed marketing. This results in consumers being more likely to follow through with an ad’s call-to-action.
Print Marketing Is King
While it might seem like print marketing has had a good run, the fact remains that it remains a staple in the advertising world. In many ways, it’s doing better than ever. Are you ready to see what print can do for your business? We’d love to help! Contact us today and see how your business can take advantage of the many benefits of print advertising!