The majority of designers are aware of how fonts and typography work, however, if you’re new to the world of design, especially for print, it’s important to not just randomly pick fonts that seem “fun” or “interesting” in order to convey an important message. Check out our top five tips for using fonts correctly and effectively below.

1. Understand kerning
Kerning refers to the spacing between characters and other typographic elements within a design. Proper kerning will ensure your message comes across clearly and is easy to read. Bad kerning can lead to miscommunication, letters running together to look like one instead of two and other issues. Before you send any design with type to the printer, be sure to have others review it first, especially if you’re new to the game.

2. Learn what a font can communicate
Every font communicates a certain mood whether or not you realize it. Take a look at the examples below and see if they were the right choice for the message.

3. Understand the relevance of font sizes
Banners need larger type than flyers, obviously. But you should also consider perspective and which messages are more important than others. Be sure to select fonts based on how they work on your design, not just based on their number.

4. Select complimentary fonts
Just like peanut butter and jelly go well together, so do serif fonts and sans serif fonts. The same can be said about scripted fonts having something more simple to pair with them. While those are good starting points, don’t be afraid to look at different combinations. If it looks good (to more than just you) and it works, then you are generally good to go.

5. Limit use of different fonts and colors
A good rule of thumb is to stick to two fonts in one design. More than that can be too much for the average person to take in. The same can be said for colors used – two to three is generally accepted, but we recommend not going beyond that.

Need help with fonts and typography in your design? Contact the Kingston team – we’re happy to help!