Whether you’re a print buyer or you handle printing design or cost for your business, finding ways to adjust or challenge the specifications of a given project can help save money on the end product and create lasting client relationships by keeping budget in mind. Below are three tips on how to achieve this.
Adjust the Print Size
Many printed pieces are laid out on a single sheet to try and maximize the number of copies. However, reducing the design size by even a few millimeters can help to fit more work on the sheet, thus reducing the number of sheets that will be needed to finish the job.
The same goes for Items that are printed on a web press. This can be achieved by reviewing the reel width. Simple adjustments to size to make the piece narrower can reduce paper costs by 4% or more.
What weight of paper is being used for the project? Reducing the weight can help to save a substantial amount on total cost. Oftentimes the paper being used is more expensive that it needs to be. Review different possibilities and the associated costs before randomly picking a paper.
Review the Print Run
Taking the time to thoroughly review your specifications is essential, but the same attention should be paid to reviewing the print run. Over-production can often be wasteful. The temptation to print more “just in case” typically leads to higher cost, and a stack of extras laying around collecting dust.
The opposite can also be true. Printing small batches can be cost inefficient, especially when it’s something that will need to be printed again. Think of this like the Costco effect. You know that you can go to your local pharmacy and buy toothpaste, but you can also buy it in bulk to save some dollars down the road – and you know it’s something you always need.
Small Can Mean Big Over Time
Even if the savings may seem small and not worth it take the time to make revisions, applying this logic on each project can mean big savings for you or your client over time. It’s all about creating a piece that is still high quality, but with savings in mind.
It’s time to put this logic to the test. Start by gathering samples of a few of your most common jobs. Determine if it’s possible to adjust the specifications, try a different paper or size, and then review the print run. Still need help? Contact the pros at Kingston Printing and we’ll guide you through the process.