Print marketing has always been an effective tool for marketers in every industry. And innovative advancements in print and direct mail marketing have allowed companies to increase their marketing success even further.
While digital marketing is necessary, digital noise is louder than ever. We're all adapting to scrolling past online ads and ignoring or unsubscribing from marketing emails, making incorporating both digital and print marketing important. So, what print marketing strategies should you add to your marketing efforts?
We've analyzed the marketing trends of 2024 and put together a guide of the top 5 print marketing trends for this year.
As prices seem never to stop rising, many marketers look to send direct mail to smaller, more targeted audiences to save on resources while generating a higher ROI.
However, you don’t gain bulk mail postage discounts if you send to smaller audiences. Or do you?
Postcard Commingling is essentially postcard mailing with no minimums. Whether you need to send 1, 5, 25, or 100 postcards to a targeted audience, you can do so with bulk mail discounts applied.
It works by combining your print marketing with other companies’. For example, suppose you have 10 postcards you want to send out. Another company has 60, and another has 130. In that case, all three separate mailings will be combined to meet the minimum quantity for bulk mail postage discounts, so you all pay only the lowest postage rates.
Brand management and efficiency will always be a focus for companies, and we are seeing more and more companies taking the initiative to save time and ensure brand consistency within their print marketing efforts.
This initiative involves implementing a custom Web-to-Print Portal for their branded assets.
Portals are private online storefronts where companies can order their own materials, such as business cards, signage, promotional items, digital assets, and more. Each item is built to the company's exact specifications and includes their pre-approved, on-brand designs. If a new employee needs business cards, all they have to do is visit the portal, insert their contact information, and place an order. If a franchisee needs to order table tents, branded polos, and a business sign, they can easily do so independently.
Web-to-Print Portals are a print marketing trend that streamlines the management and ordering of your entire company's branded assets, saving you time and protecting your brand.
Sending out automated marketing emails is a common method for increasing engagement. For example, you might send out "thank you" emails after customers place their orders. This type of marketing automation is a great way to stay in touch and encourage repeat business without any manual work. However, inboxes are crowded, and not every email is opened or clicked on. That's why Direct Mail Automation is becoming an even more popular marketing strategy.
Anything you do with email, you can do with direct mailers, thanks to Direct Mail Automation. For example, with this print marketing trend, you could automatically send birthday mailings each month to customers who have an upcoming birthday, or you can trigger a postcard to send based on someone's buying activity or an action they took on your website.
All you need to get started is your CRM or marketing automation platform, a few direct mail designs, and a plan for automating your printed materials.
Print and direct mail marketing has many benefits, including increased sales and higher engagement and response rates. Automating the process allows you to gain those benefits without any effort.
The trend of wide-format printing continues to grow year after year. Wide-format refers to large-scale printing that requires large-scale equipment and allows businesses to print on many different materials, such as acrylic, aluminum, adhesive vinyl, and more.
Today, businesses need to be creative to stand out in their industry, and wide-format printing allows them to do so. From entire wall coverings, eye-catching business signs, tradeshow banners, and displays to window graphics and vehicle wraps, wide-format graphics offer endless possibilities to make your brand stand out from the rest.
Whether you need a company car magnet to increase brand exposure on the road, new exterior business signage, or materials to promote your brand at an upcoming event, wide-format printing will help your brand stand out and increase sales this year.
Direct mail is a print marketing method that delivers an amazing ROI thanks to its tangibility, trustworthiness, and high brand recall. However, you need to target the right audience to generate a successful campaign.
Depending on your goals, you can target your audience in various ways. For example, you could target specific locations to announce your grand opening, you could target individuals who have similar interests and needs as your most successful customers with Look-Alike Analysis, or you could use Proximity Mailing to promote your lawn care business and send direct mail to your client's neighbors. However, sometimes, you need to be specific and reach people you know will be interested in what you have to offer.
Intent-Driven Direct Mail, or Propensity Mailing, is a print marketing trend that looks at past data, search history, interests, buying activity, and more to predict whether someone is interested in your product or service. It then compiles a mailing list of likely-to-buy individuals so you can send direct mail to them and promote your offer. This trend essentially weeds out anyone uninterested, allowing you to target only those actively searching for, in need of, or interested in your company.
Now that you have discovered the top print marketing trends of 2024, you're ready to make this year the year of marketing success. Click on the trend you're interested in above to learn more or to get started today. Or you can click below to explore other options shaping the world of print marketing. Have questions or need assistance researching the best options for your goals and budget? Give us a call at (785) 690-7222 to get in touch with our print marketing experts today.
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