When it comes to your print and direct mail marketing, smooth operations are key in creating an efficient and effective campaign.
Whether your print and mailing project is complex and intricate or simple, it’s worthwhile not only for your budget but time to find a provider who offers fulfillment services. These services will help you in every aspect of your company’s marketing strategy while allowing you to focus on more important matters.
What is Print and Mailing Fulfillment?
Print and mailing fulfillment is a service provided by commercial printers where they take care of the entire process of printing your materials and then mailing or shipping them when and where they need to be delivered.
This isn’t always just a two-step process either. Fulfillment services can include everything that is needed from designing, storing, automating, personalizing, packaging, and more.
Types of Fulfillment Services and How They Save Time and Money
Since print and direct mail marketing go hand in hand, looking for a print provider who is also a one stop shop for all your marketing needs is essential for saving your company time and money.
Below are some of the most common and helpful print and mailing fulfillment services provided by today’s printer industry.
Kit Assembly (Kitting)
Kit Assembly is the process in which your printer assembles your project or multiple projects, and their in-house mailing center sends them off to where they need to go.
Essentially, Kitting involves your separate but related marketing materials to be packaged and mailed all together. This saves you money on postage costs while also saving you time by having your printer assemble and mail the package for you.
If your project requires the combination of multiple products, such as business cards placed into pocket folders, brochures attached to catalogs, or printed materials packaged with promotional items, Kitting is a cost-effective option for your company.
Inventory Fulfillment and Management
The quickest way to get your marketing materials where they need to go is to have them already produced and assembled so they are ready to go when you need them.
Printers who offer inventory and management services allow you to order products and then will assemble and store your pre-configured materials until you are ready for them. This minimizes the turnaround time exponentially due to materials already being produced.
Direct Mail Fulfillment
Whether you’re looking to create a customized mailing list, send out a large or short-run direct mail campaign, or utilize an advanced direct mail option, direct mail fulfillment services provided by your printer can handle everything for you from start to end.
With direct mail fulfillment all you need to do is provide your marketing projects specifications—type of printed material, quantity, size, type of audience, etc.—and your printer handles everything from producing, building your mail list, incorporating variable data information, mailing, and can even help with tracking responses.
When a printer offers direct mail fulfillment, this often means that they have an in-house mail center. Not only does this help them offer you the best ways to deliver your materials, but it also means they can eliminate any hassle that comes along with mailing.
Fulfillment with Ordering Portals
One of the most complex and helpful fulfillment services that many printers offer is an Ordering Portal. These online storefronts are custom built and can contain your company’s digital assets, designs, business cards, flyers, direct mail materials, promotional materials, and more.
If your company has many marketing materials, an Ordering Portal makes placing orders, tracking materials, and updating designs while getting your materials to the people that need them easier than ever. Everything from, Kit Assembly, inventorying materials, direct mail fulfillment and more can all be easily processed, tracked, and managed through your company’s tailormade portal.
Direct Mail Automation Services
Another fulfillment service offered by many printers, is Direct Mail Automation or Direct Mail Integration. This solution allows you to utilize your customer data within your marketing automation software or CRM and send direct mailers, like postcards, as easy as sending an email.
Even better, Direct Mail Automation allows you to set up triggers within your marketing platform to have event-driven direct mail automatically sent to individuals based on emails sent, actions the contact took on your website, and more.
There are many different types of print and mailing fulfillment services available in today’s print industry. And each one is designed to completely handle everything from beginning to end while saving you time and money by avoiding any manual work or extra charges.
At Kingston Printing, every solution, service, and product we offer—like Variable Data Printing, Mailbox Retargeting, everything listed above, and more—we provide complete fulfillment for your convenience and budget. Just provide us the details of what you want and we will take it from there.
Check out our print and mailing fulfillment page to learn more today!