Kingston Printing’s digital division provides a powerful cross media capability that allows clients to develop and execute direct marketing campaigns. These campaigns are synchronized across multiple communication channels including variable data printing, personalized email, and SMS/MMS text messaging. Kingston’s cross media solution generates user preferred communications where marketers can execute campaigns that deliver highly relevant communications to their prospects and customers in a preferred format. Cross media campaigns are all about maximizing the communication of your offer, making it actionable, and generating higher response rates.
Often, cross media marketing utilizes variable data printing which enables you to create customized print collateral or direct mail. Your direct mail components can be produced with addressing and postal presort done in-line with customization maximizing time to market benefits while reducing additional processes.
With cross media campaigns, Emails and variable data printed collateral often contain PURL’s (personal URL’s) which drive users to personalized Web sites and/or landing pages. This develops the opportunity for an engagement or two way conversation with your customer or target along with the delivery of personal messaging based on historical data, segmentation or user based inquiries.